Skip to main content

 

II Year, III Semester English

 

Unit - I

 

Mallika Srinivasan.

 

Summary:

 

Mallika Srinivasan is an Indian Industrialist. Who is currently working as the CEO of Tractors and Farm Equipment (TAFE). She received awards like the first business women of the year award by the Economic Times, Entrepreneur of the year in the field of manufacturing from Ernst and Young. She was given the title “Tractor Queen” by the media. The Media also ranked her as the powerful business women.

 

She was born in 1959 in Chennai. She performed well in school and showed keen interest in Economic Principles and Business. She pursued M.A in Econometrics from Madras University. She gor married to Venu Srinivassan, Chairman of the TVS Motor Cycle Company. Mallika decided to pursue M.B.A at the Wharton School at Pennsylvania. Her Mother supported Mallika a lot. Mallika was able to complete her masters in Business Administration because her Mother looked after her infant daughter at her place carefully. She came to India with high hopes to deal with the business management in the industry owned by the family.

 

She did not get good support from her father when she joined TAFE in 1986. She was told by her father she might be a Wharton Graduate, but he did not want somebody to interfere into his business. He explained her that he had expanded his father’s company without any Degree. He also stated that her foreign education did not impress him. Mallika was disappointed. But, she did not lose her heart. She continued to work in the family business by learning some lessons from the seniors and more experienced colleagues. She picked up several tricks of trade from them. With great sincerity and honesty, she talked to them and learnt many tricks in the field of business from the seniors.

 

Slowly, Mallika regained the trust of her Father. She introduced Modern Technology into TAFE. She made the company Manufacture the previous 7000 tractors per year in fifteen days. She made the turn over of the company to increase from Rs 86 crores to Rs 5800 crores by 2010. She expanded the business by acquiring Eicher Motors in 2005. This decision of her made TAFE to scale to the second position in the country.

 

Mallika Srinivasan made use of Economic Downturn also properly. She utilised the Economic Downturn time to deal with research and development. She did in that way in order to introduce new models into the market when it recovers from the down turn. She started a manufacturing plant in Turkey in 2010 to increase TAFE’s market. She began to supply the goods to Africa and made the company of TAFE known globally. She strengthened her tie up with AGCO Corporation, a Georgian based company. Due to all these reasons, Mallika Srinivasan received leadership Award in 2012.

 

Though, Mallika came across explosive growth, she experienced major trials also. She lost her father in 2000. He supported her strongly and helped her to grow her talent on her own. Mallika lost her sister after the death of her father in some months. Mallika’s mother passed away in 2008. Mallika lost her entire family, which was a great source of inspiration for her. Despite, all the odds, Mallika was able to make the company grow to the higher levels with great determination, hard work and commitment. Her life stands as an inspiration not only to her employees but also to all those who wants to achieve something meaningful in their lives based on their talent.

 

 

 

Comments

Post a Comment

Popular posts from this blog

  I - Semester, English Unit II   If Rudyard Kipling   Summary:   The poem ‘If’ was written by Rudyard Kipling. He was a famous English poet and Novelist. He became a notable person by writing ‘Jungle Book’. The present poem “If” was written in 1895 and published in ‘The rewards and fairies’ in 1910. He mentioned in one of his autobiographies that he was influenced by a Scottish Politician named Leander Starr Jameson for taking part in a raid (unsuccessful raid) against the Transvaal Republic. The unsuccessful raid of Leander Starr Jameson inspired the poet to write the poem ’If’.   According to the poem, the Poet stated that a person can become successful in the society by maintaining calmness in the mind. He instructed people to believe in their own talent to become confident and introspect themselves in order to improve their talents. He had also mentioned that the people should not say lies; they should not hate others and never try to comm...
3 comments
Read more
  V – Sem, English - III year Syllabus Unit I Literature The Lotus – Toru Dutt Solitude – Henry David Thoreau Language Development One word Substitute Essay Writing Critical reading Of Studies (excerpt) – Francis Bacon   Unit 2 Literature The Chimney Sweeper – William Blake The Post master – Rabindranath Tagore Language Development Words often confused Resume Writing Critical reading Ain’t I a woman? – SojurnerTruth   Unit 3 Literature Bury me in a free land - Frances Harper Homi   Jehangir Bhabha -   Enakshi Chatterjee Language Development Formal and Informal Vocabulary Basics of Project Report Writing Critical Reading Knowledge Its own End (Excerpt) – John Henry Newman      
Post a Comment
Read more
  I – Semester, English   On his having arrived at the age of 23   -         John Milton Summary :   The Poem “on his having arrived at the age of 23” was written by John Milton. He was a famous poet of his time. He wrote many poems. Out of them, the present Poem was considered as a personal meditative sonnet. It was written in 1632, soon after the completion of his graduation at Cambridge University.   According to the Poem, The poet considered time as a subtle thief which stole his young days away from him. He compared with that of a bird and mentioned that it had taken away his 23 years of age without any perfect mental maturity. He stated that his youth was like a spring season which had no bud or blossom to show. The poet unhappily stated at the end of the octave that his Physical appearance did not match with his mental maturity levels properly and so he complained unhappily that God had blessed some peo...
Post a Comment
Read more